The Ecosystem

Capitalizing on the estimated 3 billion football fans worldwide, football organizations can potentially tap into a USD 200 billion market opportunity (Spectator Sports Global Market Opportunities, Research & Markets, 2021) through fan engagement. To fully explore this opportunity, an integral approach is necessary, which includes a unique football product like GOLball, long-term contracts for exclusive rights to the product, a proprietary methodology like GOLball Patent Pending for acquiring and certifying the product, an integrated physical and digital platform like Phygital Network, and a Phygital monetization strategy through cross-gamification. These efforts can be supported by utilizing data analytics, smart contracts, digital collectibles, machine learning automation, and decentralized governance memberships. This is precisely why GOLball offers the following solutions to transform the football industry and build a resilient, fan-driven ecosystem:

• Goal-scoring Ball: The physical ball scored during an official football game, decommissioned by an authorized GOLball representative.

• Contracts: Long-term agreements granting GOLball exclusive ownership of balls used during official games, including goal-scoring balls.

• Patents: US and European patent pending applications protecting GOLball's unique vision and processes.

• Trademarks: 22 trademark applications filed in 10 different countries.

• Phygital Network: Infrastructure to track, capture, certify, and deliver goal balls and create digital representations on the blockchain for unique ownership.

• Monetization: Using goal-scoring and game balls to create derivative products and experiences for various target users and markets based on memorabilia, merchandising, venues, and priceless experiences.

• Community Creation: Creating a community around GOLball and its unique ecosystem through social media, forums, and events.

• Digital Marketplace: Building a digital marketplace for GOLball merchandise, collectibles, and experiences, allowing fans to engage with the brand and each other.

• Gamification: Incorporating gamification elements into the GOLball ecosystem to enhance engagement and encourage participation.

• Tradability: Allowing GOLball collectibles and experiences to be traded on blockchain-based marketplaces, creating a new avenue for fan engagement and monetization.

Additionally, GOLball is linking the ecosystem to a special legal and operational entity (Fan Pools) that receives and manages some of the above-described assets to create a collective pool that sums all the individual values and creates a single valuation method that appreciates over time. Pool appreciation comes from the intrinsic value of the underlying assets and the trading of the pool membership rights.