Additional Value Creation

In addition to massive fan engagement and pooling valuation strategies, GOLball aims at social value creation, through the integration of the ecosystem and Fan Pool with green initiatives that can contribute to global Net-Zero balance objectives. In that sense, GOLball is working on supporting initiatives that mitigate fans’ carbon footprint, via measuring each fan’s impact and ways to actively mitigate such impact. This means it will provide educational and measuring tools and will offer gifts and benefits to those who effectively reduce their footprint. The Green-Ball effort has a double purpose approach, one that incentives environmental responsibility and another that promotes additional fan engagement as fans will perceive GOLball as a more holistic organization that looks for democratization (massive engagement), Fan Pool diversification (product innovation), and corporate responsibility (ESG). This will create additional value to the brand and vision of GOLball, as well as to all stakeholders in the ecosystem. As part of this relevant positioning, GOLball will be considered a point of reference and interaction, allowing the implementation of a cross-service platform that serves different brands and institutions to promote their service to all engaged fans. It also allows investors that understand that football is a crowded space to have capital gains to use GOLball’s platform as a beachhead to access the football industry. In a similar way, massive social and content platforms may see in GOLball’s ecosystem a way to have abundant and relevant content on a daily basis, which can represent additional tractions with their users. In summary, all cross-services are a validation of GOLball’s innovative business model as it demonstrates that part of its value is in the promotion of an unattended category (the ball), but another part comes from its capacity to attract and retain fans over extended periods of time which translates into more monetization moments.